However, most companies are known for their marketing strategies used in the marketing mix. The marketing mix is a powerful strategy that contributes to the success of Apple Inc.
The product levels are core benefit, basic product, expected product, augmented product, and potential product. The five product levels are depicted below.
Each level adds more customer-perceived value resulting in the final market offering. The elementary level is called the core benefit. The core benefit is the benefit the costumer actually buys. The core benefit of the eBLOCK is that it provides a comfortable learning environment which is easy to use.
The second level is the basic product. The most basic "eBLOCK" allows students to make notes, make calculations, view presentations and documents, and construct and view their agenda. Additional applications and expansion of the eBLOCK is possible at a cost or by buying a different model.
The third level of the CPV hierarchy is the expected product. Next is the fourth level, augmented product. If the product malfunctions or breaks one can bring it in for repairs or replacements. The final product level is the potential product, which consists of all the potential transformations that a product or offering might go through in the future.
Innovation, development, and modernization of the "eBLOCK" will continue as long as the product is in use. Furthermore, one can expand the basic "eBLOCK" with more advance and or new applications in the future.
Also software updates will follow. In the long run this green product will not only save trees, but also fill your wallet and ultimately can to some extent improve the overall quality of life.
The different images show diverse layouts of how the functions of the product will look. It also has a short description of what is being shown. This also allows the customer to draw graphs in their notes when necessary.
Another feature of the eBLOCK is that it can be bought in diverse colors to suit the different tastes of customers. This subside should include an introduction to the product, further specifications, a web shop and so forth.
The product should also be available at all universities and HBO colleges in the Netherlands either through the school itself or through student associations.
Once, Phillips decides to expand to different models of the eBLOCK, it needs to look for different distribution point. These distribution points can be found throughout its own distribution channel.
Phillips needs to do so as it at this moment will also have a new focus group. Phillips should adjust the basic price to accommodate different target consumer. Selling at a lower price to these organizations allows them to pass on the price advantage to the students, who normally do not have a great deal of spendable income left to spend.
Product-form pricing is an example of third-degree price discrimination. Of course, different prices go along with different models. However, Phillips can use product-form pricing to increase its profit margin. Phillips can ask a higher price for an "eBLOCK" with new features as this product will probably attract different consumers.The term marketing mix refers to the marketing activities used to create, communicate and deliver value to the customer (Kotler, Keller, Brady, Goodman, & Hansen, , p.
). The four main marketing mix variables, referred to as the 4Ps of marketing are: product, price, place, and promotion. Marketing Mix: Product, Price, Place, Promotion – Essay Sample Marketing decisions made by a company when shaping a suitable proposition for the potential .
Conclusion For Marketing. Recommendations & Conclusions We had looked at all the characteristic of the business environment together with the market segment of Indonesia. We studied the marketing mix such as product, pricing, placement and promotion.
|Marketing The marketing mix for a product is a major factor in influencing whether a business can sell it profitably.|
|The product levels are core benefit, basic product, expected product, augmented product, and potential product. The five product levels are depicted below.|
Case Study Marketing Mix Marketing Essay. Print Reference this freshness of the young company and it remains popular through a series of measures to control the implementation of all marketing mix components. Conclusion. If you are the original writer of this essay and no longer wish to have the essay published on the UK Essays website.
The same world popular marketing tool became the concept of Marketing Mix that is generally known as the Four P’s. Thus, it is necessary to describe main elements of the marketing mix in this project.
The Marketing Mix, a basic tool of Marketing managers, is defined by Microsoft Encarta World English Dictionary as: "mar•ket•ing mix (plural mar•ket•ing mix•es) noun mixture of marketing techniques: the particular mixture of marketing techniques, for example, pricing, packaging, and advertising, used to promote the sale of a product" ().