Disney vertical and horizontal integration

District Judge Richard Leon announced his decision at a hearing at the federal courthouse, gathering all of the parties together for a dramatic coda after a six-week trial. The decision was definitive, as Leon read from his opinion in the courtroom and concluded that the government had failed to prove that the merger would substantially lessen competition. He imposed no conditions on the transaction. Time Warner lead attorney Daniel Petrocelli told reporters outside the courthouse that the merger was on track to close June

Disney vertical and horizontal integration

Who Owns Spanish Media in the United States?

Hispanics, Latinos, Spanish-language, media, ownership, television, radio, newspapers, cable, magazines Introduction The number of Hispanics living in the United States is estimated to be somewhere around 54 million people, or approximately This number does not take into account the undocumented Hispanic population that may have been living in the United States for years Passel, That figure, at best an educated estimate, is somewhere around million people.

In terms of raw numbers, the Hispanic population is the fastest growing ethnic group in the United States. The rise of the Hispanic population, along with the growing economic clout of Hispanic households, long ago caught the interests of major corporations wanting to invest in this expansive market.

This was especially true for the broadcast media, their marketers, and advertisers, all desiring to expand their market share and generate revenues from a growing ethnic segment. The growth of Spanish-language broadcasting in the United States has been quite remarkable e.

Yet, despite the rapid growth of the Hispanic population and the rise in the number of Spanish-language TV networks, broadcast stations, and print publications, how much of what we know as Spanish-language media is actually owned by Hispanics? This paper takes a contemporary look at the subject of Spanish-language media ownership in the United States by focusing on the major media sectors.

In order to provide a proper context for this study, we first examine the concept of media ownership in the United States, and the key concepts that drive ownership policy. Ownership of the media in the United States and many developed nations was initially driven by the theory of scarcity—early on there were few channels available to license e.

The scarcity paradigm dominated the regulatory view of media ownership in the U. Marketplace theory influenced policymakers to liberalize broadcast ownership limits in This marketplace view continued to expand with the introduction of the Internet and the World Wide Web in the s, leading to the Telecommunications Act ofwhich further relaxed ownership restrictions and allowed for cross-media ownership networks owning more than one network; publishers owning TV stations, etc.

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One outcome of marketplace theory was a concern over the growing concentration of media ownership, the idea that large media conglomerates only offered homogeneous products, limited diversity of opinion, and strongly influenced public opinion Doyle, One critic of media consolidation was Bagdikianwho argued that control of most of the news media in the United States was vested in just seven companies, down from nearly 50 in Consolidation can occur via horizontal and vertical integration, two other concepts key to any discussion of media ownership Albarran, In horizontal integration, a media company may hold interests in creating content for television and film; publishing in various forms; and digital media via websites, applications, and social media.

Vertical integration occurs when a company has the ability to control the various aspects of production, distribution and exhibition of media content.

Horizontal integration or cross-media ownership is what has led many legacy companies to enter Spanish-language media. For example, NBC had a long history in network television before acquiring Telemundo in Conversely, the theory of pluralism runs counter to the notion of concentrated media.

Pluralists argue that large media conglomerates are complex systems, and that owners lack the ability to interfere in the day-to-day operations and influence the creation of content.

Streaming media content has nearly eliminated the watching of live television in many households, with a growing number of companies offering original content to audiences for a subscription fee Netflix, Amazon Prime, and Hulu being the most prominent.

These technological advances began to raise many questions for policymakers over how to address issues like security, privacy, and ethics regarding content. This brief overview of media ownership illustrates the challenges policymakers face in determining ownership requirements.Let us do the heavy lifting when it comes to setting up your TV setup or home theatre experience.

From wire concealment to surround sound setup, we’re here to help. The top five radio owners are listed in Table 5. Liberman and SBS are Hispanic-controlled. iHeartRadio (formerly Clear Channel), which ranks fourth with 21 Spanish-language stations, is the largest radio company in the United States.

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Disney vertical and horizontal integration

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